SIGNS UP TO PHILIPS amBX REVOLUTION
Philips announces agreement with THQ to
deliver Broken Sword: The Angel of Death
New York, NY August 21, 2006 Philips today announced the arrival of ambient
intelligence in adventure gaming with the signing of an agreement with THQ Inc. (NASDAQ:
THQI) as an official amBX licensee, to deliver its eagerly anticipated Broken Sword: The
Angel of Death, due to be published for PC in Summer 2006.
Created by Philips, amBX technology represents a huge leap forward in the development of
ambient intelligence and will revolutionize the gameplay experience by extending the
gaming world out of the screen and into the real world. amBX will provide gamers with a
full sensory surround experience by empowering developers with the ability to
use light, color, sound and even air flow in the real world, during gameplay.
Blending a scripting language, software engine and architecture, the amBX platform has
been designed to deliver all-new player experiences through enabled devices such as LED
color-controlled lights, active furniture, fans, heaters, audio and video, all placed
strategically around a players room.
With Philips amBX system we can create a Broken Sword game that is not
only emotionally engaging but also a visual experience that is both dramatic and very
unique, said Mickey Torode, senior global brand manager, THQ Inc. Philips has
been extremely supportive not only with the development of the game, but also in providing
THQ the resources and technology to demonstrate the game alongside the new technology for
our key partners.
Broken Sword: The Angel of Death is the fourth release in the award-winning adventure
series from Revolution Software and Sumo and is the perfect vehicle to showcase the level
and sophistication of ambient intelligence that amBX offers the adventure gaming market.
THQ and amBX/2
Angel of Death is an ideal game to pioneer our agreement with THQ innovative,
and atmospheric with a strong narrative drive but it really is just the
beginning, commented Jo Cooke, chief marketing officer for Philips amBX.
THQs profound understanding of the market and the strength in depth of its
games portfolio will, Im sure, enable the company to get some stunning results
integrating amBX in its games.
The potential of amBX doesnt stop at adventure gaming and Philips is currently in
the closing stages of agreements with a number of leading computer games developers,
publishers and peripheral manufacturers regarding amBX-enabling games and devices.